Empreendendo a sulanca: o Sebrae e o polo de confecções do agreste de Pernambuco.

Abstract

This study‟s main objective is to investigate how the Serviço Brasileiro de Apoio às Micro e Pequenas Empresas - SEBRAE, particularly unit - Caruaru, has been working practices and discourses in context of the Pólo de Confecções do Agreste de Pernambuco. It was built as research‟s challenges: a) elaborate a reflection that characterizes the socio-productive‟s dynamics of Pólo de Confecções, and their recent trends, while cluster, 2) reconstruct SEBRAE‟s trajectory and how has been historically and currently giving their practice against that reality. To this end, we developed the following methodology: a literature review focused particularly on issues of monopoly capitalism, Northeast‟s integration, local development / cluster and Pólo de Confecções do Agreste de Pernambuco, a documental analysis covering national and local publications referred to SEBRAE, as well as self-assessment reports, historical texts, among others, semi-structured interviews and informal conversations with managers, consultants and entrepreneurs, direct observation in the spaces and manufacturing activities. About the SEBRAE‟s trajectory, the origins date back to the creation of SUDENE. Historically created as a public agency linked to SUDENE and former BNDE, the Núcleo de Apoio Industrial - NAI worked since 1967 in Northeast of Brazil. In 1972, was established in national level, the Centro Brasileiro de Assistência Empresarial / Centro de Assistência Gerencial - CEBRAE / CEAG. From the early 1990s, it becomes part of S System, becoming SEBRAE - publicly financed but privately managed. Currently, SEBRAE comes in a systematic way the reality of the Pólo. From the year 2002, begins to consolidate the Pólo as a cluster. We seek to examine how this has been taking action, especially regarding the actions and speeches that conform as a political agent.