O comportamento dos investidores e aversão à perda nas decisões sob a ótica das finanças comportamentais: um estudo com alunos de ciências da computação.

Abstract

Known as a specificity in the world of finance, behavioral finance, in contrast to traditional theories of finance, increasingly deepens its approaches centered on the behavior of individuals in relation to decision making. Thus, the present work is the result of an exploratory and quantitative research that aimed to analyze the behavioral results and the loss aversion in making investment decisions, also seeking the predominant profile in this group of investors. To achieve the proposed objective, data were collected through the application of a questionnaire with a group of students of the Computer Science course who work at the company Virtus, a supplementary agency of the Federal University of Campina Grande (UFCG). The systematic presented of the interviews made to the students was through a form. The means used to support the research were made by means of doctrines, articles and other field studies that deal with the theme. The results of the survey, in turn, showed that the loss aversion and the behavior of the individuals questioned directly influence their decisions regarding investments.