ARAÚJO, A. A.; http://lattes.cnpq.br/8734835339643606; ARAÚJO, Angelica Almeida.
Resumen:
The aim of this study is to observe the physical and psychological characteristics of the Mad
Hatter, from the choices made by the director of the film, Tim Burton, investigating the
influence of the environment, the audience and time in the adaptation. The theoretical
framework of this research is mainly Jakobson's (2000) theory of Intersemiotic Translation,
Cronin's (2009) and Silva's (2012) theory of Cinema and Culture; and Metz's (1980) theory
of Cinema and Psychoanalysis. For the analysis to be carried out, Alice in Wonderland by
Tim Burton (2010) and the bonus features of the DVD were watched. Carroll's children's
books (2009) were also read. In the analysis, the semiotic symbols of the images that built the
physical representation of the Mad Hatter were interpreted, observing the characteristics that
were changed or maintained in contrast with Tenniel's illustrations, and the scenes of the
movie were compared with book excerpts to check i f there were changes in the behavior of
the Mad Hatter in his interactions with Alice. In the end of this research, the conclusion was
that the Mad Hatter for the cinema is different in looks and behavior from the Mad Hatter
from the book, since the movie is a creative transposition of the original book.
