A percepção dos riscos ambientais: do discurso midiático à vida cotidiana de populações da cidade de Campina Grande-PB.

Abstract

The importance of the media (mass media) in the constitution of the imaginary and of the social practices it has been waking up the many researchers' attention for the srudy of the call to can symbolic that engenders and, still, of your unfoldings in the daily life of the populations. In ruie, the media has agreement the environmental problem in a limited way, or as preservationism of natural áreas, or promoting the echo-tourism, or assuming a speech technicism ofa specialist and distant knovvledge ofthe daily life ofthe local populations. The objective headquarters o!this work is to contribute with the understanding of the impacts of the speech mediatic in the perception of the risks of the environmental problems. We tried to observe as such phenomena (media and environmental degradation) they intercommunicate for the formation of the you practice social and discursive, in the establishment of the status quo, in the formation of the social hierarchies and of the structures of power, that show in a society with growing indexes of social and environmental degradation. Through the analysis of the programming of the TV, mainly the Rede Globo, and of other means of social communication of mass, as well as of the accompaniment of the daily life of the researched populations, with I aid him of the techniques of the Participant Observation and ofthe Analysis of Speech, it was possible to notice how it happens the influence ofthe speech mediatic in the formation of a rationality and of a discursive logic that end up justifying and stimulating the unbalances and existent inequalities. We observed that prevails in the media a ruled logic in the hierarchies and social differences and in the processes of environmental degradation, while invariable and permanent aspects of the human development. We identified the existence of a contradiction formed between the ecological appeals and the institutions of the environmental problems that show powdered and isolated in the media, at the same time in that happens the reproduction of the rationality and of the practices of environmental degradation for ali programming, and in different ways in the daily life of the researched populations.