A tessitura da responsabilidade social corporativa: desafios para o consumo e desenvolvimento sustentável.

Abstract

In the scenario of discussion and reflection on environmental issues today, the consumer is configured as an analytical perspective with new contours and contextual variables, notably the importance that the theme has been showing in international mainstream environmentalism. This centrality is a result of the perception of environmental impacts caused by the patterns and levels of consumption, the phenomenon of consumption is, however, the event, the crisis, the present, today, the state of the art. Thus, from setting the study's main objective is to analyze how and if the adoption of CSR practices as a tool for new forms of consumption may contribute to the generation of sustainable development. The choice of the constructs corporate social responsibility, sustainable consumption and sustainability for an academic and scientific, is justified by the epistemological and hermeneutic exercise developed from the theoretical framework worked out, considering that by which it was possible to deepen concepts, theoretical views, analytical categories for understanding the reality which takes shape. Considering that even the theory is always a systematic structure, characterized as an endless dialogue with reality. Because it is a theoretical analysis of research constructs, finds resonance in the ideas of the works of sociologist Anthony Giddens, Ulrich Beck, Scott Lash, Reflexive Modernization: politics tradition and aesthetics in the modern social order (1997) and the Third Way (2007) Anthony Giddens and Responsibility Principle of the philosopher Hans Jonas, who has an ethic from the ontology of being, a categorical imperative that needs to be added to the models of Corporate Social Responsibility of the challenges facing society today, particularly in the ethical dimension. In this sense, it is believed the aim of the study may contribute to the debate and discussion of the importance of implementing a CSR model with actions mediated by the engagement of corporations through Corporate Social Responsibility encouraging consumers to build a new culture political action in the sphere of individual consumption, with the inclusion of new values such as ethics and social responsibility featuring a politicized citizenry. On the other hand, consumers are able to exercise politicized political action to private concerns and willingness to participate in the public sphere. Analyses showed a systematic skepticism wise - had become less certain and more gains, because I was not seduced by answers but by questions