Propaganda na internet: leitura, textualidade e sentido - uma proposta para o 8º ano.

Abstract

The main objective of this research is to propose strategies of reading and textual analysis that will contribute to the promotion of multiletration in the 8th year of elementary school, starting from a work oriented to the multimodal propaganda genre, based on the didactic sequence of Dolz and Schneuwly (2004) and in the adaptation of this sequence proposed by Costa-Hubes and Simion (2014). The interest in preparing the proposal arose from the reflection about the difficulty that the students present in reading, which is very limited to the decoding process, as well as the treatment given by some teachers regarding the reading practices in the classroom, which still remain very much rooted in traditional methods, that is, a decontextualized study, which leads only to the analysis of parts of the text, reducing the teaching of languages to the mere study of grammatical rules. Moreover, in these classes, usually only printed texts are used, which prioritize only the verbal aspects, leaving aside the analysis of other non verbal elements, as important as those, for the understanding and the production of meaning. The methodology used here consists of the accomplishment of a bibliographic research about the theme, together with the proposal of a didactic sequence, around the propaganda genre, with the purpose of helping, in a more dynamic way, the process that involves reading practices, analysis and, consequently, textual production, which deal with issues related to textuality, developed by Textual Linguistics, thus seeking to resignify old reading practices, under the innovative perspective of multiliteracy, that enable the development and / or enhancement of competences Linguistic and discursive the students. The choice for the propaganda genre was due to its massive social circulation, through the most varied media, including the digital ones, and for its multimodality, that is, to add several semioses in a single text, an important factor for their understanding. This proposal to work with a genre of the advertising sphere is a way to provoke in the student the investigative curiosity and the capacity of analysis in relation to the critical reading of multimodal texts that are produced socially. For the accomplishment of this research, some authors were consulted to base it theoretically. They are: Solé (1998), Leffa (1996, 1999), Koch (1997, 2009, 2012, 2013, 2014), Bakhtin (2011), Marcuschi (2008, 2012), Dolz and Schneuwly , 2010), Rojo (2015), Dionísio (2011), among others. We also consulted the guidelines of the National Curricular Parameters (PCNs) of Portuguese Language (1998) and other sources.