RIBEIRO, V. T. R.; http://lattes.cnpq.br/9575643413286948; RIBEIRO, Vinicius Trindade Rocha. (BrasilCentro de Engenharia Elétrica e Informática - CEEIUFCGUniversidade Federal de Campina Grande, 2024-05-15)
This paper seeks to understand whether the use of Google Tag Manager (GTM) tags interferes the performance of a perfectly optimized e-commerce site. Initially, the concept of performance, tags, GTM, and their importance ...