SANTOS, F. P.; http://lattes.cnpq.br/6395321208050084; SANTOS, Fabricio Pereira dos.
Abstract:
This study seeks to analyze and understand some political and cultural phenomena
present in the history of the city of Campina Grande in the late 1950s and early 1960s,
during which Mayor Severino Cabral channeled, in his theatralization of politics,
symbols and representations about the city that made her identify with the ideals of
progress and modernization, characteristic of the developmentalist policy of the nation's
President Juscelino Kubitschek. At the same time, other symbolic references of national
politics also weigh in building the political image of Cabral in the city, such as the
representations of Coronelismo, populism and clientelism. Taking as its starting point
the 1959 municipal election campaign in the construction of these representations, and
presenting the different faces of Cabral as a political figure, this study also aims to
outline the formation of a particular urban imaginary, in which popular representations
about Cabral took shape, leading into account the peculiarities of the political, social
and cultural Campina Grande of the studied period. Through analysis of the style of
Cabral’s conciliatory policy, several images of the city emerge in this work: images of
modernity, the city’s commercial and agricultural past, the policy of social handouts and
the wishes of progress and industrialization, glimpsing Cabral as an archetypal political
figure to the political history of the city.
