LIMA, L. L.; http://lattes.cnpq.br/6217358366544431; LIMA, Ledismarques Lopes de.
Résumé:
This descriptive study aimed to present a proposal for an Internal Communication
Manual of the Graduate Programs in Agroindustrial Systems (PPGSA), at Center for
Science and Agri-Food Technology, at Federal University of Campina Grande
(UFCG) - Campus Pombal. In turn, the study sought to analyze the frequency and
degree of user satisfaction regarding the current channels and tools of internal
communication of PPGSA; to evaluate the effectiveness of internal communication
flows considering the perspectives of their coordinators, the behavior revealed by
their teachers and students; to identify the supposed existing obstacles; and then to
propose an action plan in order to improve the internal communication of the Master's
program. The data were collected from July 2019 to November 2020 through nonstandard
interviews, with emphasis on internal media, networks and information flows
within PPGSA. It was verified that the internal communication practices of the
Master's program were positively evaluated and, in the absence of results with
expressive disagreements, actions were proposed focused on the items with less
agreement, considering the communication barriers reported by the coordinators.
The improvement actions have focused on the systematization of the internal
institutional communication, the formalization and communication of the internal
processes, the effectiveness and use of a manual with specific guides for each
segment of Internal Communication and the search for the development of a culture
of communication and sharing in the Master's Program.