Análise dos princípios da economia solidária nas atividades de produção, comercialização e gestão no salão do artesanato de Cuité-PB.

Abstract

Handicraft plays a fundamental role in income generation, contributing significantly in improving the quality of life and assuming a prominent role as a strategy for local development. The Salon of Crafts of Cuité/PB, is characterized as a point of reference for the sale of crafts produced by an informal group of artisans and artisans, which, in partnership with the municipal government, carry out a work of development and strengthening of the enterprise. In this perspective, this work aims to identify principles of solidarity economy in the production, marketing and management of the enterprise. Characterized as a descriptive and exploratory research of character qualitative/quantitative. A form was applied to the research target audience, interviews with individuals who coordinated the group for the purpose of better understanding, historical contextualization and bibliographical reviews of the proposed theme. Data analysis obtained was made with a focus on the historical context, socioeconomic profile of the group and on the fair trade and solidarity. From the results obtained in the analysis, there are several principles of solidarity economy that are related to marketing and relationships established by the artisans and artisans, as solidarity, valuing the human being, cooperation and democracy. Realizing the need for the re-education of the group, regarding the individualism and competitiveness, common practices of the capitalist system, through courses and training that makes them aware of the practice of Solidarity Economy and self-management, with the purpose strengthening, empowerment and human and social development.