PONTES, N. I. S.; http://lattes.cnpq.br/7110528433300474; PONTES, Naíza Izabel Soares de.
Resumo:
Handicraft plays a fundamental role in income generation, contributing significantly in
improving the quality of life and assuming a prominent role as a strategy for local
development. The Salon of Crafts of Cuité/PB, is characterized as a point of reference for the
sale of crafts produced by an informal group of artisans and artisans, which, in partnership
with the municipal government, carry out a work of development and strengthening of the
enterprise. In this perspective, this work aims to identify principles of solidarity economy in
the production, marketing and management of the enterprise. Characterized as a descriptive
and exploratory research of character qualitative/quantitative. A form was applied to the
research target audience, interviews with individuals who coordinated the group for the
purpose of better understanding, historical contextualization and bibliographical reviews of
the proposed theme. Data analysis obtained was made with a focus on the historical context,
socioeconomic profile of the group and on the fair trade and solidarity. From the results
obtained in the analysis, there are several principles of solidarity economy that are related to
marketing and relationships established by the artisans and artisans, as solidarity, valuing the
human being, cooperation and democracy. Realizing the need for the re-education of the
group, regarding the individualism and competitiveness, common practices of the capitalist
system, through courses and training that makes them aware of the practice of Solidarity
Economy and self-management, with the purpose strengthening, empowerment and human
and social development.