Plano de negócio: abertura de uma distribuidora de camarões no Sertão Paraibano.

Abstract

The business plan is an important tool used to limit possible errors in the planning phase, and to check whether the business is viable. It is a fundamental tool for the success of a company, as it allows the entrepreneur to have a broader view of their business. Thus, this study aims to develop a business plan for the opening of a Shrimp Distributor in the city of Santa Luzia do Sabugi. During the development of the study, the descriptive research method was used with a qualitative approach, in addition to documentary research and market research for data collection and economicfinancial and marketing information. A market research aimed to identify competing types and consumers. Financial projections were prepared to identify whether the project is viable, developing financial accounts for 1 year and 3 months of operation, in addition to the analysis of relevant indicators that allow for the visualization of the future and possible situation of the company. The results of the analyzes demonstrate the viability of the business as well as the sharp growth in consumption of this product in the country, presenting positive opportunities for the development of the business. Finally, it is considered that the present study has achieved all the expected objectives and the opening of the distributor proves to be viable and profitable, and the entrepreneur will obtain a return on investment in a period of approximately 15 months.