SILVA, R. C.; http://lattes.cnpq.br/8287022422481758; SILVA, Rodolfo Cassimiro da.
Résumé:
Successful campaigns and governments started to use good electoral political marketing
strategies over the years, where the use of these tools was able to make politicians achieve better
results. This study aims to analyze how councilors elected in 2020, in the municipality of Sumé
– Paraíba, use political marketing to publicize the actions of their mandate. And as specific
objectives, there are: to differentiate the political marketing from the electoral one, debating the
concepts and the form of applicability in the daily life of the mandates and elections of the
councilors of SuméPB;
demonstrate which are the electoral marketing tools used by Sumese
parliamentarians in municipal elections; emphasize which are the official mechanisms that the
Legislative Power of the municipality of SuméPB
has to publicize its actions; suggest
improvements in the use of political and electoral marketing for councilors in the municipality
of SuméPB.
This work, in a methodological way, is a descriptive and bibliographical study,
theoretically analyzing the main authors who debate on the subject, being considered as a
qualitative and quantitative research, and can be classified as a case study, Questionnaires were
applied and interviews were conducted with councilors in the municipality of Sumé, elected in
2020. In this research, it was found that, even understanding the importance of political and
electoral marketing in their political careers, in the 2020 elections, most of our respondents (08)
did not have marketing or planning teams, which needs to be adjusted, especially in the next
few years, these marketing actions will be even more necessary.
