A Feira da Liberdade: comércio, consumo e produção do espaço em Campina Grande - PB.

Abstract

Fairs play economics, social and cultural functions that contribute to form many locations, from villages to Cities. The City of Campina Grande corresponds to one of these representatives that possess its formation connected to the relations promoted by these environments. Therefore, this research aims to identify and analyze the continuities and possible modifications occurred in the Liberdade Fair, as its stability in the current commercial circuit even with the new comercial forms, therefore, it was sought to identify the factors that led its resistance in the sector. Therefore, the new forms of trade, the economics and cultural transformations, the new habits of consume, the effects of competitiveness are aspects of this research in the area of urban and commercial geography. To develop this research, it was used the following methodological tools: study area characterization; Questionnaires application; Photographic record and elaboration of thematic maps. In summary, the main results consisted in identifying new content, forms and actions, according to the new logical and changes in market and consumption, resulting in a dynamic space of coexistences, with the presence of multiple commercial forms, from old and new.