Fazer marketing ou publicar um pixo? As contradições da paisagem em um recorte da Avenida Floriano Peixoto em Campina Grande / PB.

Abstract

The manifestation of writings and engravings on the walls comes from the beginning of civilization. By analyzing, specifically, the issue of visual pollution, and following the logic of aesthetics and the use of urban space, a reflection is proposed on the legalization of advertising materials displayed on walls, buildings, poles, billboards, signs. , etc. ., since they also impact the urban landscape. Therefore, this research has the general objective: To analyze the dispute of the daily landscape between Pixação and Advertising, in a section of Avenida Marechal Floriano Peixoto, the main municipal access road to the city center, connecting some important neighborhoods, among them. Santa Rosa; Centenario y Centro, in Campina Grande-PB. For this, a descriptive and exploratory methodology was used, through interviews and image analysis, through a case study. Finally, I entered this existing and contradictory conflict between subjects (pixers and wall / sign painters) in the Campinas countryside, disputes that characterized an aesthetic territoriality in the urban space of the city.