Polo calçadista de Campina Grande - PB: recorte bibliográfico acerca dos atrativos regionais da cidade de porte médio.

Abstract

This study aims to analyze the flow of footwear companies to the city of Campina Grande- PB. From the industrial decentralization of the metropolitan regions, from the identification of the attractions of the so-called medium-sized cities. Campina Grande is the largest producer of synthetic sandals in Brazil. In this activity it injects a large flow of capital, with the shoe industries as the largest labor absorbers, stimulating the flow of merchandise to local, national and foreign commerce. The work presented is of an analytical-descriptive character with quantitative and qualitative approach, using the interviews with manager and owner of outsourced as well as employee of the company studied. The results of this research demonstrate the great flow of capital injected into the city through the generation of jobs and specialized services. It fits both in the superior circuit of the economy through large companies, as well as in the lower circuit of the economy through small companies with outsourced services streamlining and increasing the flow of products and services in the region of the rural Paraiba.