SILVA, W. A.; SILVA, Wellington Aragão da.
Resumen:
This article aims to analyze the free trade fair of Arara, along with the Bolsa Família Program (PBF). The
municipality of Arara had its production of space together with the appearance of the fair, which until today is
configured as an important means of development of local commerce, since it is the day of greatest movement in
the city. Therefore, we will verify the socioeconomic impacts of the Bolsa Família Program, in the lives of
beneficiary families, and in local commerce, observing the dynamics of the fair. Despite the emergence of other
trade modalities, the fair is still important, especially for lowincome
families targeting the Bolsa Família
Program. We started this work with a bibliographical survey, office research, then a fieldwork was carried out,
where questionnaires were applied to the fairgrounds and to the beneficiaries of the program, we asked the
importance of this social benefit to the beneficiary families and to the marketers of the municipality. The result
of the research showed us how the municipality of Arara is dependent on this type of program, and for the fair,
the program contributes directly to the dynamics of its commerce, since most of its customers are beneficiaries
of the Bolsa Família Program.
