ALMEIDA, A. K. M.; http://lattes.cnpq.br/2786031720050867; ALMEIDA, Antonia Karolyna de Menezes. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
The present work aimed to investigate the way in which consumers perceive the sensory
stimuli of a themed bar and restaurant, and how this affects the consumption experience. In
the light of the literature on store ...