SOUSA, I. G.; http://lattes.cnpq.br/2307316109569664; SOUSA, Ismara Gomes de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2010)
The constant changes occurring around the world encourage the emergence of genuine
competition intensified. To achieve this, companies to survive in a dynamic environment are
having to develop defense mechanisms, which ...