NASCIMENTO, D. A. A.; http://lattes.cnpq.br/7194814268748874; NASCIMENTO, Demohab Aman Alves do. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2014-04)
This work has the concern to display theoretically the evolution process of the marketing concept, thus giving base of sustentation for the understanding of the central subjects of this work , that are the political marketing ...