In the current scenario, as the consumption of medications intensifies globally, Brazil is emerging as a significant player in this domain, expected to rank among the top three pharmaceutical markets by 2026. Alongside ...

This work is dedicated to the analysis of the Stellantis strategic alliance, resulting from the merger between Fiat Chrysler Automobiles (FCA) and the PSA Group (Peugeot Société Anonyme). The research adopted a bibliographic ...

The objective of this article was to describe the difficulties and expectations of the women of the mothers' club in the Três Irmãs neighborhood in the city of Campina Grande - PB, expressed during a professional initiation ...

The advancement of research, dedicated to gender differences with regard to the performance of companies, and the decisions adopted that present a high rate elaborated by companies elaborated by companies in recent years, ...

In a scenario of high competition, companies are increasingly seeking to understand what are the best tools and methods that can be used to gain competitive advantage. Thus, this research sought to apply the cost-volume-profit ...

This summary sought to analyze how playlist customization influences user retention of the Spotify application. Based on the uses and gratifications theory, adapted from the model by Mantymaki and Islam (2015), a model was ...

In a market of high volatility, especially after the COVID-19 pandemic, company managers began to seek more and more information and tools that allow them to observe the financial reality of the business, as well as ...

With the increasing adoption of technologies in organizations, it is observed in conversational marketing practices opportunities to expand the points of contact with customers. Therefore, this study aims to understand the ...

This study aimed to analyze the organizational dynamics of the management of a family business located in Campina Grande - PB. Family businesses are of great relevance when taking into account the reality of the country, ...

Carrying out an organizational diagnosis is vital for any company, defining strategic objectives and the strategies to achieve them will allow achieving sustainable growth. This work aims to carry out an organizational ...