Curso de Bacharelado em Administração - CH: Recent submissions

  • Personalização de playlists e retenção de usuários no spotify. 
    FREITAS, V. C.; FREITAS, Virginia Castro de.; FREITAS, V.; http://lattes.cnpq.br/3896688904297384; FREITAS, Virginia Castro de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    This summary sought to analyze how playlist customization influences user retention of the Spotify application. Based on the uses and gratifications theory, adapted from the model by Mantymaki and Islam (2015), a model was ...
  • Avaliação da gestão de resíduos gerados em uma empresa do setor de laticínios de Caturité - PB. 
    BARBOSA, T. C.; http://lattes.cnpq.br/3445549526735107; BARBOSA, Thais Cardoso. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    There is a concern by the organizations to do a better management of the waste items generated in their production processes and in others activities performed by a company, mainly due to legal requirements. A good waste ...
  • Análise custo-volume-lucro aplicada a uma barbearia de pequeno porte na cidade de Campina Grande-PB. 
    SANTIAGO, Ulisses Guthierry de Melo. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    In a market of high volatility, especially after the COVID-19 pandemic, company managers began to seek more and more information and tools that allow them to observe the financial reality of the business, as well as ...
  • Análise de custo, volume e lucro aplicada a uma clínica de reabilitação terapêutica em Campina Grande - PB. 
    ARAÚJO, N. B.; http://lattes.cnpq.br/3619816302160259; ARAÚJO, Nathan Barbosa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    In a scenario of high competition, companies are increasingly seeking to understand what are the best tools and methods that can be used to gain competitive advantage. Thus, this research sought to apply the cost-volume-profit ...
  • A compreensão de membros de empresas acerca da adoção de softwares conversacionais em seus serviços. 
    MACEDO, M. D. F.; MACEDO, Myvson Diogo Farias. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    With the increasing adoption of technologies in organizations, it is observed in conversational marketing practices opportunities to expand the points of contact with customers. Therefore, this study aims to understand the ...
  • Estratégias de marketing de conteúdo e sua relação com o engajamento do consumidor. 
    SOUZA, V. M. B.; http://lattes.cnpq.br/1131661295484485; SOUZA, Victoria Maria Braga de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-07)
    This article aimed to verify the effect of different content marketing strategies on consumer engagement. Based on the literature on digital marketing, notably content marketing and consumer engagement, a quasi-experiment ...
  • Análise da dinâmica organizacional da gestão de uma empresa familiar na cidade de Campina Grande - PB. 
    QUEIROZ, M. P.; QUEIROZ, Mateus Pereira de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    This study aimed to analyze the organizational dynamics of the management of a family business located in Campina Grande - PB. Family businesses are of great relevance when taking into account the reality of the country, ...
  • Análise do estresse ocupacional: um estudo de caso no setor administrativo de uma indústria. 
    SOUSA, R. M. C.; SOUSA, Rosa Maria Cavalcante de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    The work in question discusses the impacts that people are subjected to through the stress that the organizational environment causes. Nowadays, occupational stress is one of the most common problems found in an organization, ...
  • Modelo de excelência em gestão - MEG: diagnóstico de uma empresa do setor de confecção têxtil de Campina Grande - PB. 
    NASCIMENTO, O. O.; http://lattes.cnpq.br/1962207414648622; NASCIMENTO, Otoniel Orlando do. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Carrying out an organizational diagnosis is vital for any company, defining strategic objectives and the strategies to achieve them will allow achieving sustainable growth. This work aims to carry out an organizational ...
  • Qualidade em serviços de internet e sua relação com o comportamento pós-compra. 
    LOURENCO, N. S.; LOURENCO, Nailton de Sousa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-07)
    The present work analyzes the evaluation of customers about the perceived quality of services and its relationship with the post-purchase behavior of a telecommunications service provider. Based on the theoretical ...
  • Análise de caminhabilidade pela perspectiva do pedestre: um estudo em Queimadas, Paraíba. 
    ARAGÃO, L. K. S. P.; http://lattes.cnpq.br/1755602087252091; ARAGÃO, Laura Katarina da Silva Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-10)
    Discussions on urban mobility have grown in recent years, which is considered a key issue in the context of urban management, and walkability, which refers to the quality and conditions of the place for pedestrians to ...
  • Moda online: os desafios e oportunidades dos empreendedores varejistas do ramo de vestuário na transição para o e-commerce. 
    GUIMARÃES, J. A. C.; GUIMARÃES, Júlio Alberto Caxias. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    In 2020, due to the Covid-19 pandemic, many stores that previously only sold in person had to migrate operations to virtual retail. In this scenario, this study aims to understand the challenges and opportunities of ...
  • Gestão de processos: excelência no trabalho vivo para viver em paz. 
    VIDAL, T. D. S.; VIDAL, Thaís Deyse Sousa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-02)
    The concept of process management is directly linked to quality and continuous process improvements. The funeral sector has been promoting continuous and considerable changes and has developed a significant evolution in ...
  • Nível de alfabetização financeira das micros e pequenas empresas de Olivedos - PB. 
    GONÇALVES, I. S.; GONÇALVES, Isabelli da Silva. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Financial literacy has been a much-discussed topic in the lives of managers, being one of the key factors for individuals to know how to make sounder financial decisions and thus achieve financial prosperity, in addition ...
  • Análise da relação custo-volume-lucro numa empresa do agronegócio de Pau dos Ferros - RN. 
    IBIAPINO, I. A.; IBIAPINO, Igor Alexandre. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    In a competitive market, the exact understanding of what are the fixed and variable costs, the ideal volume of sales and the real need for economically viable operating profit are key factors to keep a business in the ...
  • Experiência de consumo em bar e restaurante temático: investigando o papel de estímulos sensoriais. 
    ALMEIDA, A. K. M.; http://lattes.cnpq.br/2786031720050867; ALMEIDA, Antonia Karolyna de Menezes. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    The present work aimed to investigate the way in which consumers perceive the sensory stimuli of a themed bar and restaurant, and how this affects the consumption experience. In the light of the literature on store ...
  • O lixo do luxo: a gestão de resíduos sólidos em um hotel 5 estrelas de Campina Grande - PB. 
    SILVA, J. H. B.; SILVA, Jessica Hellen Barbosa da. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-10)
    This study aimed to investigate the management of solid waste carried out at the Garden Hotel and Resort, located in Campina Grande. The research aims to analyze the way solid waste management occurs in the hotel, according ...
  • Endomarketing no sentimento de pertencimento do cliente interno. 
    FREIRES, R. T. C.; FREIRES, Rafaela Tayane Costa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    This article aimed to analyze internal marketing as an influencer of the feeling of belonging of the internal customer in a company in the footwear segment, composed of more than fifty employees, located in the city of ...
  • People analytics: mapeamento de indicadores estratégicos de RH para tomada de decisão gerencial. 
    BARBOSA, R. M. P.; http://lattes.cnpq.br/3394612688764951; BARBOSA, Rayane Mirelly Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    The corporate world of the 21st century has shown itself to be dynamic, competitive, and constantly evolving, especially when it comes to human resource management. Thus, the use of people analysis allows the management ...
  • Eu, marketing: marketing pessoal na percepção dos discentes de Administração de uma IES pública. 
    SOUZA, V. F.; SOUZA, Viviane Fernandes de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    With the high competitiveness in the job market, the individual needs to seek differentials that lead him to stand out from competitors. From this perspective, personal marketing seeks to act as a set of strategic actions ...

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