Curso de Bacharelado em Administração - CH: Recent submissions

  • CLEMENTE, D. C. P. S.; http://lattes.cnpq.br/5345125693980516; CLEMENTE, Déborah Cristine Pedrosa Santos. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022-08-25)
    This article aimed to analyze the satisfaction of users of chatbot services in the banking sector and to understand which factors most impact satisfaction. A theoretical review was carried out on artificial intelligence, ...
  • SOUZA, C. D. A.; http://lattes.cnpq.br/0112168600945603; SOUZA, Carlos Daniel Alves de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022-08-25)
    This study sought to carry out a bibliometric mapping of scientific productions about consumer culture in electronic games. For that, a bibliometric analysis of the publications indexed in Scopus was carried out over the ...
  • MEDEIROS, A. A.; http://lattes.cnpq.br/0321342934251258; MEDEIROS, Amanda Anselmo de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022-08-22)
    The need to develop cities capable of meeting citizens' demands has become of great importance in urban management studies. The concept of mobility has been discussed from the perspective of walkability, seeking to ...
  • FIGUEIRÔA, M. P.; FIGUEIRÔA, Maria da Paz. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 1985-12-18)
  • CARVALHO, M. A. P. S.; CARVALHO, Maria Acycléa Pinto de S. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 1985-08)
  • PEREIRA, R. S.; PEREIRA, Renally da Silva. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021-10-06)
    This article aimed to investigate loyalty determinants and intentions to recommend services offered by Credit Cooperatives, with a Credit Cooperative as target audience, in the city of Esperança - PB. From the literature ...
  • SILVA, M. F. F.; http://lattes.cnpq.br/6495129281708460; SILVA, Matheus Felipe Fragoso da. (BrasilCentro de Saúde e Tecnologia Rural - CSTRUFCGUniversidade Federal de Campina Grande, 2021-10-13)
    Given the importance of reverse logistics for the textile sector as an instrument of sustainable production and consumption, the creation of the National Solid Waste Policy PNRS and the growing concern of society with ...
  • SANTOS, I. F.; SANTOS, Itamar Ferreira. (BrasilCentro de Saúde e Tecnologia Rural - CSTRUFCGUniversidade Federal de Campina Grande, 2021-10-05)
    Just in time is a methodo frationalizing production processes, focused on efficiency, by defining, in a rational and systematic way, the production chain. Its use helps in management and decisionmaking, from project ...
  • SANTOS, R. R. A.; SANTOS, Raquel Rocha de Araújo. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    The objective of this study was to analyze how small entrepreneurs use the coopetition strategy as an alternative to compete in a more balanced way and obtain a competitive advantage. Simultaneously, the research identifies ...
  • SANTOS, M. M. A.; : http://lattes.cnpq.br/3107668773735586; SANTOS, Mariana Mendes Aguiar dos. (BrasilCentro de Saúde e Tecnologia Rural - CSTRUFCGUniversidade Federal de Campina Grande, 2021)
    The financial administration has as one of the main tools the cash flow, through which it is possible to control the inflows and outflows of resources and plan all the company's activities. Therefore, the present study ...
  • SILVA, R. F. N.; SILVA, Rutienne Fernanda Nunes da. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021-10-07)
    Entrepreneurship is considered a powerful strategy for economic and social development, as it has a high capacity to generate employment and income, improving living conditions for the population. For this reason, ...
  • SOBREIRA, R. L.; http://lattes.cnpq.br/1544183161845119; SOBREIRA, Rodolfo Leonel. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    Behavioral finance seeks to understand the decisionmaking process of economic agents by linking psychological issues such as barriers of rationality that are characterized as behavioral heuristics that function as mental ...
  • SILVA, L. S.; SILVA, Laerte dos Santos. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    The objective of this work is to carry out a comparative analysis of the profitability in the economic financial performance of banks present in [B]³ and of credit unions operating in Brazil when considering the ROE (Return ...
  • SOUZA, D. J. M.; http://lattes.cnpq.br/6780908743611846; SOUZA, Dayane Joyce de Morais. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    This research aimed to identify the level of social entrepreneurship present in an association in the Chã de Jardim community in AreiaPB. The research started from the need to address the relationship between social ...
  • ESTEVES, F. M. S.; ESTEVES, Francisco Manuel da Silva. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    The present monograph entitled: “THE IMPACT OF THE “SARS-Cov 2” PANDEMIC ON HEALTHCARE PROFESSIONALS: A SYSTEMATIC LITERATURE REVIEW”, aims to lead to a reflection on the effects of the SARS-Cov 2 pandemic, regarding the ...
  • SPINDOLA, G. S. C.; http://lattes.cnpq.br/1003487825796754; SPINDOLA, Grayton Sideny Cabral de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    This article aimed to identify what studies point out about the relationship between Emotional Intelligence (EI) with university students, based on studies of scientific productions in the last ten years (20122021) in ...
  • SOUSA, H. K. A.; SOUSA, Hellen Karoline Alves de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    The aim of this article was to analyze the purchase records obtained in the ecommerce of a supermarket retailer implemented during a pandemic, in order to deepen and understand the profile of customers. From the literature ...
  • COSTA, J. D.; COSTA, Jennefer Diniz. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    The present article had as objective analyze the perception and client’s attitude about using social network and site for service and purchase at the HJOTA Calçados online store, in the retail segment, in the city of ...
  • GUIMARÃES, F. S.; GUIMARÃES, Fernanda Silva. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    This article aimed to analyze the factors that contribute to the cocreation of value in transdisciplinary therapy services and their relationship with customer satisfaction, in a clinic of the segment, in the city of ...
  • LIMA, J. V. G.; http://lattes.cnpq.br/7265701654319138; LIMA, João Vitor Gomes de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    This research contributes to the studies on the internationalization of higher education. It draws parallels between the literature and the internationalization activities based on Hawawini's (2011) models. Thus, it evaluates ...

Search DSpace


Advanced Search

Browse

My Account