SELISTER, G. K.; http://lattes.cnpq.br/2531780923889478; SELISTER, Gustavo Kremer. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2011)
Actions of sports marketing play an important role on the fans as consumers, acting directly
on your passion. With effective action clubs can improve relationships with their football
fans, keeping them happy, so that ...