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Curso de Bacharelado em Administração - CH - Artigos
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-12-27)In the current scenario, as the consumption of medications intensifies globally, Brazil is emerging as a significant player in this domain, expected to rank among the top three pharmaceutical markets by 2026. Alongside ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)The present study aimed to analyze the influence of Price, Product Mix, Service, and Store Environment on consumer post-purchase evaluation in the woodworking products market. Based on a literature review in the field, a ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-06-22)This work is dedicated to the analysis of the Stellantis strategic alliance, resulting from the merger between Fiat Chrysler Automobiles (FCA) and the PSA Group (Peugeot Société Anonyme). The research adopted a bibliographic ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-07-07)With the increasing consumption of electrical and electronic equipment, there is also an increase in the disposal of this equipment. In this sense, this research is part of the theme of waste electrical and electronic ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-06-15)The objective of this article was to describe the difficulties and expectations of the women of the mothers' club in the Três Irmãs neighborhood in the city of Campina Grande - PB, expressed during a professional initiation ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-06-22)The magic formula is an investment methodology inspired by value investing, created by Joel Greenblatt and stands out for being a simple, easy-to-understand methodology that, if applied correctly, will be able to guarantee ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022)The advancement of research, dedicated to gender differences with regard to the performance of companies, and the decisions adopted that present a high rate elaborated by companies elaborated by companies in recent years, ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)The present work is a case study, applied to the budget data of the municipality of Queimadas- PB. The work sought to understand how much resources were allocated by the Municipality of Queimadas-PB for the fulfillment ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)In a scenario of high competition, companies are increasingly seeking to understand what are the best tools and methods that can be used to gain competitive advantage. Thus, this research sought to apply the cost-volume-profit ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)Due to different regions' social and economic development, cultural tourism is gaining more prominence in society, attracting investments from both the private and public sectors. In Paraíba, the Caminhos do Frio tourist ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)This summary sought to analyze how playlist customization influences user retention of the Spotify application. Based on the uses and gratifications theory, adapted from the model by Mantymaki and Islam (2015), a model was ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)There is a concern by the organizations to do a better management of the waste items generated in their production processes and in others activities performed by a company, mainly due to legal requirements. A good waste ...
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Análise custo-volume-lucro aplicada a uma barbearia de pequeno porte na cidade de Campina Grande-PB. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)In a market of high volatility, especially after the COVID-19 pandemic, company managers began to seek more and more information and tools that allow them to observe the financial reality of the business, as well as ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)In a scenario of high competition, companies are increasingly seeking to understand what are the best tools and methods that can be used to gain competitive advantage. Thus, this research sought to apply the cost-volume-profit ...
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A compreensão de membros de empresas acerca da adoção de softwares conversacionais em seus serviços. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)With the increasing adoption of technologies in organizations, it is observed in conversational marketing practices opportunities to expand the points of contact with customers. Therefore, this study aims to understand the ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-07)This article aimed to verify the effect of different content marketing strategies on consumer engagement. Based on the literature on digital marketing, notably content marketing and consumer engagement, a quasi-experiment ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)This study aimed to analyze the organizational dynamics of the management of a family business located in Campina Grande - PB. Family businesses are of great relevance when taking into account the reality of the country, ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)The work in question discusses the impacts that people are subjected to through the stress that the organizational environment causes. Nowadays, occupational stress is one of the most common problems found in an organization, ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)Carrying out an organizational diagnosis is vital for any company, defining strategic objectives and the strategies to achieve them will allow achieving sustainable growth. This work aims to carry out an organizational ...
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(BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-07)The present work analyzes the evaluation of customers about the perceived quality of services and its relationship with the post-purchase behavior of a telecommunications service provider. Based on the theoretical ...