Despite the growing attention of academics and practitioners regarding the use of Chatbots in services, few works have attempted to understand the extent of the literature on Chatbots from the perspective of consumers. ...

This article aimed to analyze the factors that contribute to the cocreation of value in transdisciplinary therapy services and their relationship with customer satisfaction, in a clinic of the segment, in the city of ...

With the increasing adoption of technologies in organizations, it is observed in conversational marketing practices opportunities to expand the points of contact with customers. Therefore, this study aims to understand the ...

This study investigated the role of social interactions in K-Pop Brand Virtual Communities in the relationship between the feeling of belonging, social identification (or congruence) and brand loyalty. Based on the theoretical ...

This article aimed to investigate loyalty determinants and intentions to recommend services offered by Credit Cooperatives, with a Credit Cooperative as target audience, in the city of Esperança - PB. From the literature ...

This study sought to carry out a bibliometric mapping of scientific productions about consumer culture in electronic games. For that, a bibliometric analysis of the publications indexed in Scopus was carried out over the ...

This study aimed to analyze the economic performance of Magazine Luiza S.A with the purpose of finding justifications for the recent downtrend in this commons shares. To this end, statistical methods werw used, such as the ...

Entrepreneurship has developed a lot in the last years, which justifies the growing academic production, especially about the behavioral indicators of entrepreneurship, which are understood as fundamental for the growth ...

This study aimed to investigate the determinants of purchase intention of products endorsed by digital influencers. The theoretical foundation addresses the concepts associated with social media, the role of digital ...

This article analyzes the influence that the perceived quality of the e-Health Service has on the satisfaction and recommendation intention of individuals who have used health services through teleconsultation. Based on ...