This study aimed to analyze the perception of students of higher education about the practice of green marketing and green consumption, based on the scale proposed by Braga Junior et al. (2016). For that, a quantitative ...

In 2020, due to the Covid-19 pandemic, many stores that previously only sold in person had to migrate operations to virtual retail. In this scenario, this study aims to understand the challenges and opportunities of ...

This research contributes to the studies on the internationalization of higher education. It draws parallels between the literature and the internationalization activities based on Hawawini's (2011) models. Thus, it evaluates ...

The objective of this work was to analyze the impacts of environmental changes on the competitive strategies of companies in the supermarket sector of Campina Grande/PB from 2013 to 2017. The theoretical basis used dealt ...

The present article aims to identify the perception, awareness and degree of interest for the subject for undergraduate students in Administration of the UFCG Campina Grande campus. The theme of Social Business is a new ...

Look again! The consumer's perception of Avon Brasil's rebranding strategies. For a brand to remain competitive, it has become essential to adopt strategies that reverberate in market prominence. The implementation of a ...

is paper reports the use of simple moving averages as a technical analysis tool capable of indicating purchases and sales in securities traded on the stock market. The objective of this work was to demonstrate how investors ...

This article analyzes the role of social commerce in consumer behavior intentions. Based on readings on consumer behavior in the online environment, especially collective buying sites, a quantitative research of a descriptive ...

Quality service management allied to the client‟s perception has a positive influence on company‟s development, because the level of satisfaction and the client‟s expectations allows the company to discover its strengths ...

As the studies on customer experience has advanced, evidencing its importance within organizations, several studies have emerged in this context, the OCP (Other Customers Perception) scale addresses an interesting concept ...