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Browsing Curso de Bacharelado em Administração - CH - Artigos by Title

Browsing Curso de Bacharelado em Administração - CH - Artigos by Title

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  • Olha de novo! A percepção do consumidor sobre as estratégias de rebranding da Avon Brasil. 
    CAMILO, W. P.; http://lattes.cnpq.br/2848783632315228; CAMILO, Waléria Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Look again! The consumer's perception of Avon Brasil's rebranding strategies. For a brand to remain competitive, it has become essential to adopt strategies that reverberate in market prominence. The implementation of a ...
  • Operações de swing trade segundo a teoria de Dow e a média móvel exponencial de 20 períodos: uma aplicação no gráfico diário da Bitcoin. 
    PENHA JUNIOR, O. V.; http://lattes.cnpq.br/5010926635803415; PENHA JUNIOR, Orlando Virginio. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022-08-22)
    With great adhesion and interest in the investment modality in recent years, the cryptoassets market ended up becoming a relevant modality in the financial market. However, according to a survey carried out by Valor Econômico ...
  • Operações no mercado de títulos patrimoniais com setup baseado em médias móveis simples uma aplicação no setor bancário. 
    XAVIER, J. P. C.; http://lattes.cnpq.br/5674388084957071; XAVIER, João Pedro Celerino. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2019)
    is paper reports the use of simple moving averages as a technical analysis tool capable of indicating purchases and sales in securities traded on the stock market. The objective of this work was to demonstrate how investors ...
  • Operando ativos com base em análise técnica: aplicação do método da agulhada. 
    ANDRADE, M. V. Z.; ANDRADE, Marcus Vinícius Zacarias de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    The interest in investing in the variable income market is increasingly spreading around the world. Thus, technical stock analysis has become a frequent topic among finance scholars, especially as it demonstrates that it ...
  • O papel do social-commerce nas intenções de comportamento do consumidor. 
    CANUTO, K. J.; CANUTO, Kennedy Jorge. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    This article analyzes the role of social commerce in consumer behavior intentions. Based on readings on consumer behavior in the online environment, especially collective buying sites, a quantitative research of a descriptive ...
  • People analytics: mapeamento de indicadores estratégicos de RH para tomada de decisão gerencial. 
    BARBOSA, R. M. P.; http://lattes.cnpq.br/3394612688764951; BARBOSA, Rayane Mirelly Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    The corporate world of the 21st century has shown itself to be dynamic, competitive, and constantly evolving, especially when it comes to human resource management. Thus, the use of people analysis allows the management ...
  • Percepção da gestão de qualidade nos hotéis de Campina Grande/PB - aplicando o modelo TOURQUAL. 
    LEAL, K. R. A.; LEAL, Kamilla Rafhaella de Andrade. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2020)
    Quality service management allied to the client‟s perception has a positive influence on company‟s development, because the level of satisfaction and the client‟s expectations allows the company to discover its strengths ...
  • A percepção do consumidor sobre os meios de pagamentos móveis digitais. 
    LUNA, F. M.; LUNA, Franklin Martins de. (BrasilUFCGUniversidade Federal de Campina Grande, 2020)
    In the face of the spread of the Internet, technology is spreading by creating alternatives for society, today this spread has created numerous possibilities to carry out complex tasks quickly and safely as the case of ...
  • Percepção dos outros consumidores em serviços de excursões turísticas. 
    GOMES, P. H. A.; GOMES, Pedro Henrique Araújo. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2020)
    As the studies on customer experience has advanced, evidencing its importance within organizations, several studies have emerged in this context, the OCP (Other Customers Perception) scale addresses an interesting concept ...
  • Percepção dos usuários de serviços de atendimento via chatbot no setor bancário. 
    CLEMENTE, D. C. P. S.; http://lattes.cnpq.br/5345125693980516; CLEMENTE, Déborah Cristine Pedrosa Santos. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022-08-25)
    This article aimed to analyze the satisfaction of users of chatbot services in the banking sector and to understand which factors most impact satisfaction. A theoretical review was carried out on artificial intelligence, ...
  • Percepções e atitudes de clientes em relação ao uso de rede social e site para compras e atendimento. 
    COSTA, J. D.; COSTA, Jennefer Diniz. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    The present article had as objective analyze the perception and client’s attitude about using social network and site for service and purchase at the HJOTA Calçados online store, in the retail segment, in the city of ...
  • Personalização de playlists e retenção de usuários no spotify. 
    FREITAS, V. C.; FREITAS, Virginia Castro de.; FREITAS, V.; http://lattes.cnpq.br/3896688904297384; FREITAS, Virginia Castro de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    This summary sought to analyze how playlist customization influences user retention of the Spotify application. Based on the uses and gratifications theory, adapted from the model by Mantymaki and Islam (2015), a model was ...
  • Posicionamento ambiental de um hotel na cidade de Campina Grande - PB. 
    SOUZA, M. C. A.; http://lattes.cnpq.br/9963055316724167; SOUZA, Marta Caroline Araujo de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    This article is a review of the situation of environment management in a way of hosting and its benefits to society. The need to seek to mitigate the negative impacts performed not only by this thread, leads the development ...
  • Práticas de consumo colaborativo: tendências de um contexto de fim da emergência em saúde causada pela pandemia da COVID-19 no Brasil. 
    SANTOS, M. F. P.; http://lattes.cnpq.br/7383126666751199; SANTOS, Maria Fernanda Pereira dos. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022)
    After the period of public health emergency caused by the COVID -19 virus pandemic, it becomes relevant to assess the impacts of consumer behavior trends in relation to collaborative consumption. For this, the model of ...
  • Programa Educação Tutorial (PET) Versus Empresa Júnior: análise de motivação de voluntários. 
    ROCHA, M.O.; ROCHA, Matheus De Oliveira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2020)
    Motivations drive individuals to pursue certain directions and behaviors, important to assist managers in seeking commitment and productivity organizational. In voluntary work these forces are different from the traditional ...
  • Proposta de identidade visual para o Curso de Administração (UAAC/CH/UFCG) 
    RAMOS, A. C. M. P.; http://lattes.cnpq.br/7483308842112140; RAMOS, Ana Cláudia Martins Palmeira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2019)
    The personality of the Institution of Higher Education’s (IHE) brand is a way that it has to communicate with society. Considering the importance of a brand, of a visual identity, this dissertation presents objectify develop ...
  • Qualidade de vida no trabalho: uma análise na percepção das gerações baby boomer, x e y, na prefeitura municipal de Jaçanã/RN. 
    SILVA, João Mateus de Lima. (BrasilCentro de Humanidades - CHPÓS-GRADUAÇÃO EM LETRAS EM REDE PROFLETRAS (UFRN)UFCGUniversidade Federal de Campina Grande, 2018)
    The Quality of Work Life has become a comprehensive term because the various studies carried out in the different fields of knowledge also have a high subjectivity due to its relation to the extrinsic and intrinsic aspects ...
  • Qualidade em serviços de internet e sua relação com o comportamento pós-compra. 
    LOURENCO, N. S.; LOURENCO, Nailton de Sousa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-07)
    The present work analyzes the evaluation of customers about the perceived quality of services and its relationship with the post-purchase behavior of a telecommunications service provider. Based on the theoretical ...
  • O que revela a literatura científica brasileira sobre a relação entre empreendedorismo e inovação?. 
    FERNANDES, I. S.; http://lattes.cnpq.br/4119218664133971; SOUZA, Ítalo Fernandes de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    The present study aims to carry out a bibliometric analysis of the national scientific production on the link between Entrepreneurship and Innovation in the period between 2005 and 2018. The theoretical foundation was ...
  • Realidade aumentada e varejo inteligente: um estudo sobre a percepção do usuário. 
    REGES, K. E. A.; http://lattes.cnpq.br/3948248748034716; REGES, Karen Ermínia Aragão. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-10)
    Retail environments are challenged to become smarter and deliver greater value to consumers and retailers. One approach increasingly recognized as having the potential to enable smart retailing is augmented reality ...

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