BRITO, E. J. G.; http://lattes.cnpq.br/9064685360917048; BRITO, Ermesson Joffily Gomes de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2020)
The brand image is, in a very simplistic way, the way organizations are seen by people. When
it comes to the image of Higher Education Institutions, a good institutional image can promote
some benefits, such as: attracting ...