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Navegação Curso de Bacharelado em Administração - CH - Artigos por assunto "Administração"

Navegação Curso de Bacharelado em Administração - CH - Artigos por assunto "Administração"

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  • ARAGÃO, S. G.; http://lattes.cnpq.br/1690144109570379; ARAGÃO, Samara Gomes. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Acceptance and use of M-commerce by university students. Despite the vast literature on the use and acceptance of technologies by consumers, there are still few works that deal with the intention and buying behavior of ...
  • SILVA,L. L.; SILVA, Leonildo Luiz da. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2019)
    The present study aimed to analyze the factors that are most associated with the intention of using mobile banking by university students in the city of Campina Grande PB. In order to do this, we used the Venkatesh, Thong ...
  • CAVALCANTI, K. D.; CAVALCANTI, Katiane Diniz. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    The strategic adaptation has occurred from two perspectives: determinist, which interprets the environment as the main element of possible success and organizational permanence and voluntarist, in which the organization ...
  • LEITE, M. W. L.; http://lattes.cnpq.br/5541203636246263; LEITE, Mayk Wisley de Lima. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022-08-25)
    The adoption of social media marketing as a new communication tool by organizations and SMEs is increasingly global and offers unique opportunities for small and medium-sized businesses and marketing researchers to conduct ...
  • CAMELO, T. N.; CAMELO, Tales Noberto. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    The retail sector has played a role of great importance for the national economy, so several studies have been carried out in the last four decades, seeking to evidence the influence of different constituent factors of ...
  • SANTIAGO, Ulisses Guthierry de Melo. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    In a market of high volatility, especially after the COVID-19 pandemic, company managers began to seek more and more information and tools that allow them to observe the financial reality of the business, as well as ...
  • MOURA, N. C. F.; http://lattes.cnpq.br/0420697189526249; MOURA, Natália Carolinny de Freitas e. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    With the current scenario of high concurrence, managers are forced to constantly seek to understand which are the best tools and processes to be used to at least be able to remain competitive in the market. In this way, ...
  • QUEIROZ, M. P.; QUEIROZ, Mateus Pereira de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    This study aimed to analyze the organizational dynamics of the management of a family business located in Campina Grande - PB. Family businesses are of great relevance when taking into account the reality of the country, ...
  • MONTE, R. M.; http://lattes.cnpq.br/1653672269973444; MONTE, Rodrigo Miyashita do. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2019)
    Regarding the behavior associated with the activity level, the management accounting point of view takes into account two distinct types of costs and expenses: fixed and variable - their combination results in the total ...
  • FERREIRA, D. M.; http://lattes.cnpq.br/2054729395221115; FERREIRA, Diego Marques. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    Waste management and its use in a correct way minimizes environmental impacts and has been gaining strength in recent years through environmental management and its legal aspects (BARBIERI, 2015). Considering these ...
  • SILVA, M. F. F.; http://lattes.cnpq.br/6495129281708460; SILVA, Matheus Felipe Fragoso da. (BrasilCentro de Saúde e Tecnologia Rural - CSTRUFCGUniversidade Federal de Campina Grande, 2021-10-13)
    Given the importance of reverse logistics for the textile sector as an instrument of sustainable production and consumption, the creation of the National Solid Waste Policy PNRS and the growing concern of society with ...
  • IBIAPINO, I. A.; IBIAPINO, Igor Alexandre. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    In a competitive market, the exact understanding of what are the fixed and variable costs, the ideal volume of sales and the real need for economically viable operating profit are key factors to keep a business in the ...
  • DIAS, J. E. C.; http://lattes.cnpq.br/6417365540951525; DIAS, Jonatas Elyon da Costa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2018)
    Higher education has undergone profound changes in recent years, with national demand for the service increasing, from 3.03 million in 2003 to 7.8 million in 2014 (CADE, 2016). The growth of evasion rates is what concerns ...
  • SILVA , I. C. A.; http://lattes.cnpq.br/8839942168421290; SILVA , Isabel Christina Araujo da. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    Increasingly, gastronomy has stopped being just a means to satisfy a physiological need and has been configured as an element that gains prominence within the tourist experience of the individual, especially within the ...
  • ARAGÃO, L. K. S. P.; http://lattes.cnpq.br/1755602087252091; ARAGÃO, Laura Katarina da Silva Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-10)
    Discussions on urban mobility have grown in recent years, which is considered a key issue in the context of urban management, and walkability, which refers to the quality and conditions of the place for pedestrians to ...
  • MORAIS, V. S.; MORAIS, Vivianne dos Santos. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023)
    The present study aimed to analyze the influence of Price, Product Mix, Service, and Store Environment on consumer post-purchase evaluation in the woodworking products market. Based on a literature review in the field, a ...
  • SOUSA, R. M. C.; SOUSA, Rosa Maria Cavalcante de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    The work in question discusses the impacts that people are subjected to through the stress that the organizational environment causes. Nowadays, occupational stress is one of the most common problems found in an organization, ...
  • PAZ, T. K. F.; http://lattes.cnpq.br/7197859295876364; PAZ, Thayna Karine Figueirêdo de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    The purpose of this study is to evaluate the social return on investment applied in the Preparatory Course for the ENEM / Vestibular, promoted by the Pedro Américo Foundation - FPA, from April to November 2022, according ...
  • SOUSA, H. K. A.; SOUSA, Hellen Karoline Alves de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2021)
    The aim of this article was to analyze the purchase records obtained in the ecommerce of a supermarket retailer implemented during a pandemic, in order to deepen and understand the profile of customers. From the literature ...
  • ARAÚJO JÚNIOR, J. H.; http://lattes.cnpq.br/6543207019094125; ARAÚJO JÚNIOR, João Honorato de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2019)
    The working capital is characterized by the financial amount destined for the operational cycle of a company, with aim of feed the operacional needs. In 1970’s, the professor Michel Fleuriet created a new methodology for ...

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