A communication parte do conceito da troca de informations entre pessoas, tornando-se assim, um dos elementos essencialis do sistema organizacional. About Endomarketing é definito como um tipo de marketing voltado ao ...

Cycling tourism is a type of rural tourism that has been gaining increasing visibility due to the benefits it brings, both in terms of health and sustainability, as well as in the economic aspect, and is boosted when there ...

In the current scenario, as the consumption of medications intensifies globally, Brazil is emerging as a significant player in this domain, expected to rank among the top three pharmaceutical markets by 2026. Alongside ...

This work is dedicated to the analysis of the Stellantis strategic alliance, resulting from the merger between Fiat Chrysler Automobiles (FCA) and the PSA Group (Peugeot Société Anonyme). The research adopted a bibliographic ...

The objective of this article was to describe the difficulties and expectations of the women of the mothers' club in the Três Irmãs neighborhood in the city of Campina Grande - PB, expressed during a professional initiation ...

The advancement of research, dedicated to gender differences with regard to the performance of companies, and the decisions adopted that present a high rate elaborated by companies elaborated by companies in recent years, ...

Due to different regions' social and economic development, cultural tourism is gaining more prominence in society, attracting investments from both the private and public sectors. In Paraíba, the Caminhos do Frio tourist ...

There is a concern by the organizations to do a better management of the waste items generated in their production processes and in others activities performed by a company, mainly due to legal requirements. A good waste ...

In a scenario of high competition, companies are increasingly seeking to understand what are the best tools and methods that can be used to gain competitive advantage. Thus, this research sought to apply the cost-volume-profit ...

This article aimed to verify the effect of different content marketing strategies on consumer engagement. Based on the literature on digital marketing, notably content marketing and consumer engagement, a quasi-experiment ...