RAMOS, A. C. M. P.; http://lattes.cnpq.br/7483308842112140; RAMOS, Ana Cláudia Martins Palmeira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2019)
The personality of the Institution of Higher Education’s (IHE) brand is a way that it has to communicate with society. Considering the importance of a brand, of a visual identity, this dissertation presents objectify develop ...