Curso de Bacharelado em Administração - CH - Artigos: Recent submissions

  • Análise de caminhabilidade pela perspectiva do pedestre: um estudo em Queimadas, Paraíba. 
    ARAGÃO, L. K. S. P.; http://lattes.cnpq.br/1755602087252091; ARAGÃO, Laura Katarina da Silva Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-10)
    Discussions on urban mobility have grown in recent years, which is considered a key issue in the context of urban management, and walkability, which refers to the quality and conditions of the place for pedestrians to ...
  • Moda online: os desafios e oportunidades dos empreendedores varejistas do ramo de vestuário na transição para o e-commerce. 
    GUIMARÃES, J. A. C.; GUIMARÃES, Júlio Alberto Caxias. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    In 2020, due to the Covid-19 pandemic, many stores that previously only sold in person had to migrate operations to virtual retail. In this scenario, this study aims to understand the challenges and opportunities of ...
  • Gestão de processos: excelência no trabalho vivo para viver em paz. 
    VIDAL, T. D. S.; VIDAL, Thaís Deyse Sousa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-02)
    The concept of process management is directly linked to quality and continuous process improvements. The funeral sector has been promoting continuous and considerable changes and has developed a significant evolution in ...
  • Nível de alfabetização financeira das micros e pequenas empresas de Olivedos - PB. 
    GONÇALVES, I. S.; GONÇALVES, Isabelli da Silva. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Financial literacy has been a much-discussed topic in the lives of managers, being one of the key factors for individuals to know how to make sounder financial decisions and thus achieve financial prosperity, in addition ...
  • Análise da relação custo-volume-lucro numa empresa do agronegócio de Pau dos Ferros - RN. 
    IBIAPINO, I. A.; IBIAPINO, Igor Alexandre. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    In a competitive market, the exact understanding of what are the fixed and variable costs, the ideal volume of sales and the real need for economically viable operating profit are key factors to keep a business in the ...
  • Experiência de consumo em bar e restaurante temático: investigando o papel de estímulos sensoriais. 
    ALMEIDA, A. K. M.; http://lattes.cnpq.br/2786031720050867; ALMEIDA, Antonia Karolyna de Menezes. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    The present work aimed to investigate the way in which consumers perceive the sensory stimuli of a themed bar and restaurant, and how this affects the consumption experience. In the light of the literature on store ...
  • O lixo do luxo: a gestão de resíduos sólidos em um hotel 5 estrelas de Campina Grande - PB. 
    SILVA, J. H. B.; SILVA, Jessica Hellen Barbosa da. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-10)
    This study aimed to investigate the management of solid waste carried out at the Garden Hotel and Resort, located in Campina Grande. The research aims to analyze the way solid waste management occurs in the hotel, according ...
  • Endomarketing no sentimento de pertencimento do cliente interno. 
    FREIRES, R. T. C.; FREIRES, Rafaela Tayane Costa. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    This article aimed to analyze internal marketing as an influencer of the feeling of belonging of the internal customer in a company in the footwear segment, composed of more than fifty employees, located in the city of ...
  • People analytics: mapeamento de indicadores estratégicos de RH para tomada de decisão gerencial. 
    BARBOSA, R. M. P.; http://lattes.cnpq.br/3394612688764951; BARBOSA, Rayane Mirelly Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    The corporate world of the 21st century has shown itself to be dynamic, competitive, and constantly evolving, especially when it comes to human resource management. Thus, the use of people analysis allows the management ...
  • Eu, marketing: marketing pessoal na percepção dos discentes de Administração de uma IES pública. 
    SOUZA, V. F.; SOUZA, Viviane Fernandes de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    With the high competitiveness in the job market, the individual needs to seek differentials that lead him to stand out from competitors. From this perspective, personal marketing seeks to act as a set of strategic actions ...
  • A divergência do histograma do MACD como oportunidade operacional de compra. 
    SOUZA, E. L. O.; SOUZA, Emmanuel Lucas Oliveira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Mainly belonging to the group of statistical technical analysis indicators known as trend indicators, the MACD has its use supported by the need to identify asset trends and market indices and to help in the perception ...
  • Lealdade à marca: um estudo no varejo atacadista. 
    VICENTE, L. P.; http://lattes.cnpq.br/5196653802693164; VICENTE, Laís Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-07)
    This article aimed to analyze brand loyalty among footwear retail consumers, considering design, perception of quality, price and satisfaction as antecedents. In the light of the literature on branding, a quantitative ...
  • Análise das contribuições da gastronomia no turismo da Paraíba. 
    SILVA , I. C. A.; http://lattes.cnpq.br/8839942168421290; SILVA , Isabel Christina Araujo da. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-08)
    Increasingly, gastronomy has stopped being just a means to satisfy a physiological need and has been configured as an element that gains prominence within the tourist experience of the individual, especially within the ...
  • Gestão de resíduos sólidos gerados em empresas do setor madeira e mobiliário de Campina Grande / PB. 
    NUNES, A. V. S.; NUNES, Artur Vitor da Silva. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-07-02)
    Solid waste management is a challenge in today's society. For a long time, the lack of adequate solid waste management has contributed negatively to the worsening of the planet's environmental conditions, which has also ...
  • Aperte o play! A gamificação no comportamento de uso de aplicativos de serviços. 
    SANTANA, A. A. V.; http://lattes.cnpq.br/5181418949099242; SANTANA, Antonia Aritha Valcaci. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    In recent years, gamification has gained strength in the implementation of strategic means linked to marketing, such as playful elements and mechanics familiar to games, in order to boost user involvement in their products ...
  • Olha de novo! A percepção do consumidor sobre as estratégias de rebranding da Avon Brasil. 
    CAMILO, W. P.; http://lattes.cnpq.br/2848783632315228; CAMILO, Waléria Pereira. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Look again! The consumer's perception of Avon Brasil's rebranding strategies. For a brand to remain competitive, it has become essential to adopt strategies that reverberate in market prominence. The implementation of a ...
  • Aceitação e uso de M-commerce por estudantes universitários. 
    ARAGÃO, S. G.; http://lattes.cnpq.br/1690144109570379; ARAGÃO, Samara Gomes. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    Acceptance and use of M-commerce by university students. Despite the vast literature on the use and acceptance of technologies by consumers, there are still few works that deal with the intention and buying behavior of ...
  • Realidade aumentada e varejo inteligente: um estudo sobre a percepção do usuário. 
    REGES, K. E. A.; http://lattes.cnpq.br/3948248748034716; REGES, Karen Ermínia Aragão. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-10)
    Retail environments are challenged to become smarter and deliver greater value to consumers and retailers. One approach increasingly recognized as having the potential to enable smart retailing is augmented reality ...
  • Análise do retorno social do investimento: um estudo de caso do Cursinho Preparatório para o ENEM da Fundação Pedro Américo. 
    PAZ, T. K. F.; http://lattes.cnpq.br/7197859295876364; PAZ, Thayna Karine Figueirêdo de. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2023-02-09)
    The purpose of this study is to evaluate the social return on investment applied in the Preparatory Course for the ENEM / Vestibular, promoted by the Pedro Américo Foundation - FPA, from April to November 2022, according ...
  • Análise técnica: aplicação do setup operacional de Odir Aguiar nas ações das empresas Magazine Luiza e Via Varejo. 
    LIMA, D. A.; http://lattes.cnpq.br/0534357333146168; LIMA, Diana Aguiar. (BrasilCentro de Humanidades - CHUFCGUniversidade Federal de Campina Grande, 2022)
    It is clear that the application of indicators of statistical technical analysis in the financial market is gaining prominence due to its effectiveness and safety. In this work, Odir Aguiar's Operational Setup was used in ...

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