Look again! The consumer's perception of Avon Brasil's rebranding strategies. For a brand to remain competitive, it has become essential to adopt strategies that reverberate in market prominence. The implementation of a ...

Retail environments are challenged to become smarter and deliver greater value to consumers and retailers. One approach increasingly recognized as having the potential to enable smart retailing is augmented reality ...

It is clear that the application of indicators of statistical technical analysis in the financial market is gaining prominence due to its effectiveness and safety. In this work, Odir Aguiar's Operational Setup was used in ...

The emergence and spread of COVID-19 caused the death of hundreds of thousands of people around the world, and generated an overload in the operation of health systems and the global economy, leading many governments to ...

Technology enabled a new direction of organizational practices and strategies strengthened by the intensified use of the internet, leading to the development of new tools and means of communication that resulted in the ...

Social impact assessment and theory of change: a case study in a company in Maceió - AL. The main objective of this research was to analyze the elements of the value chain based on the Theory of Change in the context of ...

With great adhesion and interest in the investment modality in recent years, the cryptoassets market ended up becoming a relevant modality in the financial market. However, according to a survey carried out by Valor Econômico ...

Despite the growing attention of academics and practitioners regarding the use of Chatbots in services, few works have attempted to understand the extent of the literature on Chatbots from the perspective of consumers. ...

This study sought to carry out a bibliometric mapping of scientific productions about consumer culture in electronic games. For that, a bibliometric analysis of the publications indexed in Scopus was carried out over the ...

This article aimed to investigate loyalty determinants and intentions to recommend services offered by Credit Cooperatives, with a Credit Cooperative as target audience, in the city of Esperança - PB. From the literature ...