Análise de correlação entre comentários e curtidas/descurtidas de vídeos do youtube por meio de análise de sentimentos.

Abstract

Sentiment Analysis is a task to identify the sentiments expressed in certain texts, labeling them as positive, negative or neutral. The rise of social media raised this technique to an industrial level of great interest, since companies need to know if their marketing strategies have had the expected effect on the audience target. Focusing on demonstrating the use of sentiment analysis in textual data, more specifically in comments of social media, this work aims to carry out a data analysis and check if there is a correlation between the sentiments recognized in the comments and the amount of likes and dislikes of Youtube videos.