Gamificação em um aplicativo de finanças pessoais para aumentar a retenção na primeira semana de uso.

Abstract

Several indicators and surveys show the low financial performance of Brazilians. Many of them can't have any money left at the end of the month and very few can afford something unforeseen. With that in mind, the Julius application was developed for personal financial management authored by the first author of this article. The Julius app was created to help people increase their financial well-being. For this to occur, user engagement is essential. However, low retention shows that the application is falling short in this regard. This work aims to implement game elements in Julius to increase retention in the first week of use and evaluate the performance of the gamified version using Google Analytics retention data and a questionnaire. The results show that, although most users liked gamification, it is not plausible that it has significantly improved retention.