A produtividade discursiva sobre as mulheres nos artefatos culturais: a prescrição de uma normatividade social (1950-1970)

Abstract

The construction of women's identities of the years 1950 to 70, in Brazil, had speeches related especially to women called in Portuguese "marriageable girls", future wives, mothers and housewife, as also for the women who were not married, single women, which is shown in this study. These speeches were products of medical knowledge built in the 19th century who came to the 20th century with influence of other knowledge, like religious, psychology, into the construction of the women in question. The "ideal woman", one of the female models in which this discourse has invested, it would be the girl gifted, submissive, suitable for the wedding. Consequently, the women who did not fit this idealized feminine type, would be marginalized, through the stigma of unloved women. Therefore, in this work we problematize the image of marriage as long as prescription for the realization of women's lives, realizing how in years 50, 60 and 70 were produced the identities of the "ideal woman", and also of unmarried women, through the discursive production made by female columns from the magazine "The cruise" and some cordage from Northeasterners authors.