Ações de responsabilidade social em contexto de pandemia: um estudo com instituições financeiras no Brasil.

Abstract

With the emergence of the SARS-CoV-2 virus, which causes the disease COVID-19, the world witnessed the impact in the social, political, economic and, mainly, in the area of ​​security health, which gave rise to measures and actions on the part of the public sector, private initiative, and civil society, in order to alleviate the various problems caused by the crisis that emerged. In this scenario, it is worth highlighting the relevance of the social responsibility actions carried out by organizations throughout the pandemic period. In this context, the Initiative United Nations Environment Program (UNEPFI), in which there are representation of Brazilian institutions, as members, and actively participating. From this perspective, this research aimed to investigate financial institutions in the banking sector, operating in Brazil, listed as members of UNEPFI, with regard to social responsibility initiatives and actions, from 2020 to 2021, years of great crisis from the COVID-19 pandemic. As a result, the research is classified according to the objectives, such as exploratory and descriptive, with a qualitative approach, with data collected by through sustainability reports, characterized as a documentary research. THE from the analysis of the reports published by the organizations studied, the actions within the researched initiatives. The results showed that the initiatives taken by financial institutions in Brazil, helped to minimize the effect of the crisis in the area of ​​health, social and economic. Actions that had a far-reaching impact on their customers and stakeholders, bringing information, resources and support to the population, mainly to those in a state of social vulnerability.