Tensões paradoxais em contextos hibrídos: uma análise de negócios sociais brasileiros.

Abstract

This work aims to understand the nature of the paradoxical tensions that arise in the course of managing brazilian social businesses. To this end, the study was divided into three distinct and complementary methodological stages: initially, a bibliometric mapping of the scientific production built around organizational tensions in Scopus (2000-2021) was carried out, whose results served to consolidate the conceptual basis necessary for the studies later and to situate social business as one of the driving themes of the investigated field. Then, through an integrative systematic review of 58 articles indexed in Scopus and Web of Science (2000-2021), a theoretical framework was developed that encompasses a wide range of tensions grouped into seven organizational dimensions of the functioning of social businesses (organizational objectives, human resources, financial resources, organizational evolution, profits, legality and interorganizational relationships). Finally, aiming to empirically analyze the paradoxical tensions that emerge in the management of brazilian social businesses, a qualitative study of multiple cases was carried out, which allowed the refinement of the initial dimensions identified in the theoretical framework. The analytical process, implemented from the perspective of Bardin (2011) and carried out with the help of the ATLAS.ti software, resulted in the confirmation of the presence of paradoxical tensions in five dimensions of social business management, four of them at the organizational level (organizational objectives, evolution, legality and interorganizational relationships) and one of them at individual level (entrepreneurial process). In addition, interrelationships related to the coexistence of these paradoxes were mapped, as well as some organizational practices useful for managing the phenomenon in hybrid contexts.