Análise do perfil do consumidor de jogos eletrônicos em Sousa, Paraíba.

Abstract

The electronic games sector has been on an incredible rise, moving large amounts of money every year, the Brazilian market emerges as one of the main in this segment, moving large numbers and counting on a large number of players. In view of the relevance and expressive expansion that the electronic games market has presented in recent years, and for being extremely dynamic, this research aimed to investigate the profiles and habits of electronic game consumers in the city de Sousa, in Paraíba. An exploratory and descriptive research was then carried out, with quantitative approach, with data collection carried out using an online questionnaire, which addressed characteristics related to the profile, habits and preferences of consumption. The results show a predominance of young people as the main consumers, it can also be observe that most live with their parents and do not have children, most take the games electronics as entertainment, do not consider themselves gamers and watch championships on the internet, in In parallel with other research, the one carried out in this article highlights a broad male domain, also demonstrate an increase in hours played during social isolation and promise continue playing when everything is back to normal.