Entre redes, ruas e os sentidos de crise no Brasil: a. trajetória discursiva da mídia ninja e a panorama das disputas por hegemonia no campo midiático entre 2015-2018.

Abstract

Through the analysis of the performance of Mídia NINJA – a media collective self-referenced as counter-hegemonic – in the coverage of street demonstrations and protests that took place between 2015 and 2018, this research reflects on how narratives and disputes for hegemony around the construction of the Brazilian sociopolitical reality in the media field, considering, for that, the different meanings articulated around the notion of crisis placed and superimposed by the media over the last few years in Brazil. In order to promote a theoretical discussion adjusted to the emancipatory framework of Antonio Gramsci, the Political Theory of Discourse

conceived by Ernesto Laclau and Chantal Mouffe (2015) is taken as a theoretical- methodological path capable of helping to understand the different processes of

elaboration of discursive trajectories, above all, counter-hegemonic. Using the analytical categories presented by these authors, such as discourse, articulation, equivalence, antagonism and empty signifier, it is observed how the crisis narrative conveyed by Mídia NINJA develops in relation to the discursive construction carried out by the mass media and others alternative media experiences that are antagonistic to them. Evidencing, within the proposed outline, the permanent tensions and the always unstable balance of the social, without losing sight of the emancipatory horizon that the chosen theoretical axis privileges. In order to produce a sociologically pertinent reflection, this thesis brings forward both on a dense literature review, rooted in the

sociology of culture and political philosophy, and on an empirical work of an analytical- descriptive nature based on participant observation, carried out in through online social

networks, and in the analysis and documentation of the contents produced by the collective, thus enabling a brief historical reconstruction of the analyzed period considering the progressive disposition undertaken in the collaborative coverage of street events carried out by Mídia NINJA and the political strategies developed by the group as one of the possible paths to an experience of radical democracy.