http://lattes.cnpq.br/3375677785809016; SANTOS, Suênya Freire do Monte.
Resumen:
With the changes in the market, the company seeks new ways to act, appearing in this
scenario the Local Productive Arrangement - APL which is a combination of local conditions
which give the appearance of new paradigms of production, with economies of scale above
the existing ones, what causes new relations of interaction and competition between
organizations. Accordingly, this study aims to examine the general arrangement of Local
Productive Shoes of Campina Grande / PB through the assessment of their competitiveness
and the measurement of indicators of sustainability of the municipality, from the perspective
of sustainable development and the social responsibility businesses, and as specific
objectives: to identify indicators of sustainability of the city of Campina Grande / PB; raise
the main features of the APL Shoes of Campina Grande / PB, related to the historical process,
concepts, forms of activity, trends and challenges and assess the degree of competitiveness of
enterprises in footwear, as well as the degree of social responsibility from them. With the aim
of better understanding the dynamics of the APL Shoes of Campina Grande / PB, we chose to
investigate only the Micro Small and Médium Enterprises - MPMEs, considering that the only
large-sized company located in the city could distort the interpretation the data obtained.
Thus, it adopted a non-probability sampling for accessibility, so the group studied consisted
of 25 companies and the sample consists of 20 companies that offered to provide the
necessary information for this research, which opened its doors to the direct observations to
study the variables defined in this study, representing 80% of the universe of MPMEs
manufacturers of footwear in the municipality of Campina Grande / PB. Based on the results
related to systemic factors, structural and business competitiveness of APL, it was possible to
characterize it as "low levei of competitiveness" in order that the average found on
competitive factors was 69.55% of determinants and only 30.45% unfavorable favorable.
With the Index of Sustainable Development of the city of Campina Grande / PB in general is
"Acceptable" getting the value of 0.57 is located on the scale between 0500 < IS < 0649.
Already based on the results relating to the factors of relationship with the local community,
social action, transparency, leadership, social, responsibility to future generations forward and
managing the environmental impact of the APL Shoes of Campina Grande / PB was possible
to characterize the APL as " low levei "of commitment to social and environmental issues,
considering that the average found in relation to the factors was 80.36% and negative
determinants of only 19.65% in favor. Taking the conclusion that the city presents favorable
conditions for sustainable development, but needs to better analyze these conditions in order
to adopt more effective policies.
