Viabilidade e oportunidade de mercado na criação de galinhas da angola (Numida melagris galeata).

Abstract

The rational exploitation of chickens Angola (Numida melagris galeata) can be a profitable business and their economic viability is closely linked to adequate management and entrepreneurial capacity of the producer, as is a bird greatly appreciated by the characteristic and peculiar flavor of their meat. The objective of this study was to evaluate the feasibility and market opportunity in creating chickens Angola as part of the poultry sector. Data collection took place during the year 2014 and mid-2015 in two cities in the state of Ceara (Maracanau and Cascavel), which stand out on the national scene, in the commercial and industrial exploitation of these birds. It was found that on reaching one hundred (100) days of age when they present at least 1.5 kg / bird is slaughtered, reaching an average of 3,000 Angolans slaughter chickens / month, the French lineage, being marketed Kg (in September / 2014) in the amount of RS 16.00. The consumer audience that appreciates more the flesh is the middle class. The entire production is sold in the Fortaleza Grande and neighboring municipalities, with the target audience, restaurants (70%), refrigerators (28%) and people who individually have already slaughtered birds, direct with producers (2%). It was observed that the small producer who receives 160 chicks at the end of each production batch, it may profit to R $ 400.00 / creation cycle with value received from R $ 2.50 / bird where you can earn up to R $ 800.00 / month when they are delivered two lots at no cost since all spending on food and health management is funded by the distributor producer. The exploitation of chickens Angola is characterized for being an economically viable activity, due to the rusticity of animals, minimizing the costs of health management and use of medications. The semi-intensive production system is the most suitable for business creation by enabling a higher quality life to the birds, prerequisite that allows a characteristic meat flavor, thus escaping the standards of chickens and hens in virtual confinement. The creation of chickens Angola proves feasible, due to its good acceptance by the market seeking more and more alternative and quality food, and ensuring diversification and extra income to production systems in the municipalities of Maracanau and Cascavel.