AGRIPINO, N. E.; http://lattes.cnpq.br/2521555405067384; AGRIPINO, Najara Escarião.
Resumen:
In the last decades, due to social, governmental and market pressures, the interest of
organizations in adopting business management that contemplates the social and environmental
dimensions in their decision-making processes has intensified. Sectors associated with
ecological impacts, such as industry and agriculture are constantly being charged for the
adoption of sustainable practices that can guarantee the reduction of negative impacts caused
by their productive activities. From this context and seeking to assist organizations in the
feasibility of adopting Corporate Sustainability, the Strategic Planning for Corporate
Sustainability (PEPSE) model emerges to combine traditional Strategic Planning (PE) models
and environmental models in a single methodology, proposing a detailed analysis of the
sustainability variables and with the differential of the information of the strategic diagnosis for
the elaboration of sustainable strategies, besides the definition of the most adequate tools for its
implementation. Considering the relevance of the PEPSE model, this study aims to analyze
which factors of business sustainability are adopted in the process of strategic diagnosis of the
agricultural sector in the light of the Strategic Planning for Business Sustainability (PEPSE)
model. To achieve the proposed objective, the study will use as a basis the PEPSE model
applied to the multicriteria decision tool Analytic Hierarchy Process (AHP). The aim will be to
apply the AHP methodology to identify which variables in the PEPSE model act as the most
important in the process of strategic diagnosis according to the managers. As a result,
Environmental Certification, Fauna and Flora Inventory, Dissemination of Good Practices,
Construction of a Positive Image and Hiring of local labor were identified as priority strategies
for the farm’s decision-making process.