Sustentabilidade empresarial no agronegócio: identificação das estratégias através da decisão multicritério.

Abstract

In the last decades, due to social, governmental and market pressures, the interest of organizations in adopting business management that contemplates the social and environmental dimensions in their decision-making processes has intensified. Sectors associated with ecological impacts, such as industry and agriculture are constantly being charged for the adoption of sustainable practices that can guarantee the reduction of negative impacts caused by their productive activities. From this context and seeking to assist organizations in the feasibility of adopting Corporate Sustainability, the Strategic Planning for Corporate Sustainability (PEPSE) model emerges to combine traditional Strategic Planning (PE) models and environmental models in a single methodology, proposing a detailed analysis of the sustainability variables and with the differential of the information of the strategic diagnosis for the elaboration of sustainable strategies, besides the definition of the most adequate tools for its implementation. Considering the relevance of the PEPSE model, this study aims to analyze which factors of business sustainability are adopted in the process of strategic diagnosis of the agricultural sector in the light of the Strategic Planning for Business Sustainability (PEPSE) model. To achieve the proposed objective, the study will use as a basis the PEPSE model applied to the multicriteria decision tool Analytic Hierarchy Process (AHP). The aim will be to apply the AHP methodology to identify which variables in the PEPSE model act as the most important in the process of strategic diagnosis according to the managers. As a result, Environmental Certification, Fauna and Flora Inventory, Dissemination of Good Practices, Construction of a Positive Image and Hiring of local labor were identified as priority strategies for the farm’s decision-making process.