Avaliação de impacto social e teoria da mudança: um estudo de caso em uma empresa de Maceió - AL.

Abstract

Social impact assessment and theory of change: a case study in a company in Maceió - AL. The main objective of this research was to analyze the elements of the value chain based on the Theory of Change in the context of an organization en the city of Maceió, in the state of Alagoas. The research started from the importance of identifying and characterizing the value chain of the Theory of Change in a social enterprise in the impact assessment process. In order to achieve these objectives, it was decided to individually analyze each element of the heat chain in the scope of the project studied. As for the methodology, CEO of the company. The content analysis method was used, applied in a case study strategy. The research was characterized as described, depending on the objective. It was observed that, despite the challenges inherent to social business, the company has taken its first steps in relation to monitoring and impact assessment and that the generation of impact is a company commitment. Thus, from the construction of the company's theory of change, this tool can be used to measure its performance to have greater ease in its decision-making processes.