Práticas de consumo colaborativo: tendências de um contexto de fim da emergência em saúde causada pela pandemia da COVID-19 no Brasil.

Abstract

After the period of public health emergency caused by the COVID -19 virus pandemic, it becomes relevant to assess the impacts of consumer behavior trends in relation to collaborative consumption. For this, the model of Hamari, Sjoklint, Ukkonen (2016) was applied, which aims to structure the motivating factors for this type of consumption in dimensions to be analyzed. A descriptive and exploratory research was carried out, in which the results point to the validation of the scale used and show that the motivations that influence the attitude and behavior of consumers towards collaborative consumption are: sustainability, economic benefits and reputation.