Repercussões do corona vírus no empreendedorismo: impactos e ações estratégicas.

Abstract

The emergence and spread of COVID-19 caused the death of hundreds of thousands of people around the world, and generated an overload in the operation of health systems and the global economy, leading many governments to take measures such as the adoption of social isolation and the restriction of economic activities, triggering a series of changes and adaptability of entrepreneurs. In this perspective, the creation of new strategies was fundamental for the survival of many organizations. Thus, this article aims to identify the impacts and strategic actions adopted by entrepreneurs to deal with the uncertainties caused by the COVID-19 pandemic. To support the analyses, a descriptive qualitative research was carried out, comprising fifteen entrepreneurs from different segments, which were carried out semistructured interviews and, later, the content analysis technique was applied. The results showed that, while some branches portrayed financial problems, for the most part, others saw great opportunities and benefited from the demand that was generated. Furthermore, it was found that some strategies were defined to overcome the crisis, with the predominance of investment in dissemination and improvement of their social media. But different strategies also emerge, such as shopstreaming and gifting actions.