O novo e o velho centro: os conflitos da (não)permanência da área central de Campina Grande frente à produção imobiliária habitacional.

Abstract

In Campina Grande, an important regional center in the interior of Paraíba, the different strategies of the real estate market in its intra-urban space reinforce the performance of different agents in the conformation of the city space. Within this operating logic, the central area of the city appears as a peculiar case in view of the complexity in its spatial production, due to the incidence of specific regulations and the consolidation of vertical housing products for the high income. In view of this, the perspective of this production has been causing changes in urban land, bringing new products, reproducing new spatiality and consolidating new ways of living in its main centrality. The current structure, both legislative and management, does not consider an urbanization that dialogues with the existing spatialities, leaving gaps for the emergence of inconsistencies in its areas of preservation, environmental and social protection. Therefore, the present work seeks to understand how real estate actions affect the permanence of historical spatialities within the preservation polygonal, revealing the multiplicity of interests in this central area, its peculiarities, active agents, production cycles and differences in use and occupation of this centrality, that sometimes reinforces the permanence of existing spatialities, sometimes cancels their spatiality to build the new. As a way of analyzing this central area, a theoretical, morphological, typological, mapping and synthesis of the data obtained. The results of this research show the importance of diagnoses for the search for real solutions, both theoretically and practically, for the management of central areas. revealing the urgency of inserting the heritage agenda in the problems of urban planning.