O popstar paraibano: análise da construção da imagem pública do Senador Cássio Cunha Lima.

Abstract

The analysis about politics nowadays is attached to a debate concerning the politics in its practices, in which a great part of the political dispute was transformed into a battle for the public image of political actors, and a competition for the creation of a public perception of what are the interests and intentions that consolidate the political scene. It is important to understand how the political practices is configured inside the political context of spectacle, emphasising the way that the actors in this practices define themselves as that, and how they build their identity and image. It is within this context that we try to analyze the strategies and practices of the conduct of Senator Cássio Cunha Lima for the establishment of his public image. For that, this research was made in three different axis: A bibliographic analysis about life and course of the Cunha Lima Family and Cássio himself, semi structured interviews, and a field research in which the Senator was followed in his public duties. Along with this three axis we could realise that more than a public man and a consolidated politician, Cássio could trace elements that configured him as a Pop Star. These elements bring to his image adoration, admiration, devotion and fidelity.